You deserve better than Salesforce
Salesforce is the world's leading CRM, designed for large enterprises with complex sales teams. It’s a good tool — for generic use. If your business has specific needs, a custom AI solution will go further, for less over 3 years.
Why SMEs leave Salesforce
Salesforce is an excellent tool — for generic use. These limitations appear when your business logic goes beyond what a standard SaaS can handle.
Astronomical implementation cost
Salesforce is expensive to license — but especially to implement. Salesforce projects for SMEs often exceed €50,000 in consulting, with timelines of 6 to 12 months.
Oversized complexity for an SME
Salesforce is designed for teams of hundreds of salespeople. For an SME of 5 to 50 people, 80% of features will never be used.
Dependence on certified consultants
Every modification — adding a field, changing a workflow — requires a certified Salesforce administrator. You pay forever to modify your own tool.
Catastrophic adoption without training
Adoption rate is often the main problem: sales reps go back to Excel spreadsheets because Salesforce is perceived as too complex.
Salesforce vs Propulse Custom Solution
An honest comparison. Every situation is different — that’s why we always start with a free audit.
What we build instead
Not a copy of Salesforce. Your tool, designed for your team and the way you work.
Custom sales CRM
Pipeline matching your sales cycle, your stages, your qualification rules. Your salespeople see exactly what they need — nothing more.
AI sales automations
Automatic lead scoring, AI meeting summaries, next-action suggestions, alerts on at-risk deals. Your salespeople spend their time selling.
Real-time management reporting
Sales forecast, pipeline analysis, team performance: your managers have a clear view without going through a Salesforce consultant.
How we handle the migration
Moving from Salesforce to a custom solution in 4 steps. Transparent, without production downtime.
Audit your current usage
We analyze how you use Salesforcetoday: which processes, which teams, which data. We identify what works and what’s holding you back.
Design your solution
We design the architecture of your custom tool. Every screen, every workflow, every business rule is validated with you before development.
Migration and transition
We export your data from Salesforce, migrate it, and support you through the transition. Your teams don’t lose their data or habits.
Deployment & autonomy
Go-live, team training, and support. The code is yours. You’re autonomous.
Migration questions
Everything you’re wondering before taking the leap.
Can we recover our Salesforce data?
Yes. Salesforce allows export of all your data. We migrate your contacts, accounts, opportunities, activity history and attachments to your new platform.
Can an SME really do without Salesforce?
The vast majority of SMEs (under 200 people) don't need Salesforce. A custom CRM covers 100% of their needs with a much better-adopted interface.
What do we really lose by leaving Salesforce?
The AppExchange ecosystem and native compatibility with Salesforce tools (Pardot, Marketing Cloud...). If you don't use those tools, you lose nothing essential.
Other comparisons
Using multiple tools? We can replace them all with a single custom platform.
Ready to stop paying for Salesforce?
We start with a free audit of your situation: your current tools, your costs, your way of working. Then we honestly tell you if a custom solution is the right choice.