Salesforce is the world's leading CRM, designed for large enterprises with complex sales teams. It’s a good tool — for generic use. If your business has specific needs, a custom AI solution will go further, for less over 3 years.
Salesforce is an excellent tool — for generic use. These limitations appear when your business logic goes beyond what a standard SaaS can handle.
Salesforce is expensive to license — but especially to implement. Salesforce projects for SMEs often exceed €50,000 in consulting, with timelines of 6 to 12 months.
Salesforce is designed for teams of hundreds of salespeople. For an SME of 5 to 50 people, 80% of features will never be used.
Every modification — adding a field, changing a workflow — requires a certified Salesforce administrator. You pay forever to modify your own tool.
Adoption rate is often the main problem: sales reps go back to Excel spreadsheets because Salesforce is perceived as too complex.
An honest comparison. Every situation is different — that’s why we always start with a free audit.
Not a copy of Salesforce. Your tool, designed for your team and the way you work.
Pipeline matching your sales cycle, your stages, your qualification rules. Your salespeople see exactly what they need — nothing more.
Automatic lead scoring, AI meeting summaries, next-action suggestions, alerts on at-risk deals. Your salespeople spend their time selling.
Sales forecast, pipeline analysis, team performance: your managers have a clear view without going through a Salesforce consultant.
Moving from Salesforce to a custom solution in 4 steps. Transparent, without production downtime.
We analyze how you use Salesforcetoday: which processes, which teams, which data. We identify what works and what’s holding you back.
We design the architecture of your custom tool. Every screen, every workflow, every business rule is validated with you before development.
We export your data from Salesforce, migrate it, and support you through the transition. Your teams don’t lose their data or habits.
Go-live, team training, and support. The code is yours. You’re autonomous.
Everything you’re wondering before taking the leap.
Yes. Salesforce allows export of all your data. We migrate your contacts, accounts, opportunities, activity history and attachments to your new platform.
The vast majority of SMEs (under 200 people) don't need Salesforce. A custom CRM covers 100% of their needs with a much better-adopted interface.
The AppExchange ecosystem and native compatibility with Salesforce tools (Pardot, Marketing Cloud...). If you don't use those tools, you lose nothing essential.
Salesforce data export takes 1 to 2 weeks. Building the custom CRM takes 4 to 8 weeks for the MVP. Your teams continue using Salesforce throughout the transition — we never cut cold.
Salesforce costs on average €100,000+ over 3 years for an SME (licenses + implementation + consulting). Our custom CRM represents an initial investment of €20,000 to €60,000, then €500 to €2,000/month in maintenance. The savings over 3 years are significant.
Yes. We develop a responsive mobile interface or a Progressive Web App tailored to your field sales reps' needs. It's often faster and simpler than the Salesforce mobile app.
No, that's actually one of the major advantages. The admin interface is designed to be usable by a sales manager, without technical certification. Common changes (adding a field, changing a stage) are self-service.
Using multiple tools? We can replace them all with a single custom platform.
We start with a free audit of your situation: your current tools, your costs, your way of working. Then we honestly tell you if a custom solution is the right choice.