HubSpot is an all-in-one CRM, marketing and customer service platform, very popular with SMEs. It’s a good tool — for generic use. If your business has specific needs, a custom AI solution will go further, for less over 3 years.
HubSpot is an excellent tool — for generic use. These limitations appear when your business logic goes beyond what a standard SaaS can handle.
HubSpot starts free and quickly becomes one of the heaviest expense lines. Every advanced feature requires a higher-tier plan.
HubSpot has its own pipeline stages, its own fields, its own logic. If your sales process is different, you make compromises.
Marketing Hub, Sales Hub, Service Hub: three modules that don't talk to each other perfectly. Your teams juggle to get a complete view of a customer.
HubSpot is comprehensive — and therefore complex. Each new sales rep spends weeks training. And 70% of features are never used.
An honest comparison. Every situation is different — that’s why we always start with a free audit.
Not a copy of HubSpot. Your tool, designed for your team and the way you work.
We model your exact sales process: your stages, your fields, your qualification rules. Not the default stages from an American software vendor.
Automatic lead scoring, meeting summaries, follow-up suggestions, sales portfolio analysis. AI helps your salespeople sell better.
Marketing, sales, customer service: a single database. Your team always has the complete picture of a prospect or client.
Moving from HubSpot to a custom solution in 4 steps. Transparent, without production downtime.
We analyze how you use HubSpottoday: which processes, which teams, which data. We identify what works and what’s holding you back.
We design the architecture of your custom tool. Every screen, every workflow, every business rule is validated with you before development.
We export your data from HubSpot, migrate it, and support you through the transition. Your teams don’t lose their data or habits.
Go-live, team training, and support. The code is yours. You’re autonomous.
Everything you’re wondering before taking the leap.
Yes. We export your contacts, deals, activity history and emails from HubSpot and migrate them to your new platform. The transition is seamless for your teams.
A functional sales CRM (pipeline, contacts, activities) is deliverable in 4 to 8 weeks. We deliver in blocks: you have something usable quickly, then we enrich it.
We offer maintenance and evolution contracts. Or your in-house technical team takes over — the code belongs to you. No forced dependency on our agency.
HubSpot Sales Pro at 20 users costs about €2,000/month, or €24,000/year. Our custom CRM represents an initial investment of €15,000 to €40,000 depending on complexity, then a much lower monthly maintenance cost. Payback is achieved in 12 to 18 months.
Exporting and migrating data (contacts, deals, history) takes 1 to 2 weeks. Building the new CRM in parallel takes 4 to 8 weeks. Your teams continue working on HubSpot during the transition.
Yes, because we design the interface with them. We run workshops to understand their daily workflow and build a tool that reflects exactly their needs. Adoption is better than HubSpot because there are no unnecessary features.
We integrate marketing automation features (email sequences, scoring, nurturing) directly into your platform. Unlike HubSpot where Marketing Hub is a separate paid module, everything is unified.
Using multiple tools? We can replace them all with a single custom platform.
We start with a free audit of your situation: your current tools, your costs, your way of working. Then we honestly tell you if a custom solution is the right choice.